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A Success Model To Think About



This article is about a success model to think about. Take the aspects of the story which you feel translate to your business. Believe me there is something in here for everyone.

Have you heard of SoulCycle? These are branded spinning studios where everything is about soul. You can learn more about them here.

First consider the sleek and clean look – white walls, their branded yellow colors on the bikes and other aspects of the studio. Of course the instructors wear black – more or less!

Oh and they are not instructors – they are rock star instructors who guide the riders. The wording does not call the locations spinning studios, instead – indoor cycling reinvented.

Let me stop here for one moment. Right now you should understand this is no fly by night business. This has been going on for over ten years and the following and demand is increasing not decreasing. Branding is well thought out across the board.

There are a number of class types which are all named Soul something and there is a description. A good amount of space and wording goes into great detail about how to purchase, reserve, wait list, cancel, switch and when traveling book at another location.

An offer is available for a 101 for those who wish to try it out.

Allow me to stop here for a moment. What is happening here is SoulCycle has in essence created their own language and culture. They have intentionally built this in order to form a community. In fact on their web site they have a place for their community to share and hang out. Peer pressure will keep people coming to workout. A community will bring people together for fun, support and a place to feel wanted.

Create relationships with people. Think marketing, branding, environment and culture.

The pricing is displayed right on the web site. The model utilized is buy a series of class units and the more you purchase the lower the cost is to you per class. A time limit is placed with each option. This is the reason a great amount of detail is given to how to reserve a bike, how to wait list, how to cancel and more. The 101 is a low cost item to allow a newbie to sample the goods. Consider for a moment how this type of pricing structure might fit into your business model. There isn’t any small type or hidden secrets. Everything is out in the open and described in great detail.

In summary, take a look at your business model, read through these examples again, see where a few changes in your branding, marketing and community building might make all the difference in the soul of your business. Would you like to have some help with it?

Contact Mitch Here

Mitch Tublin is a business consultant, coach, trainer and speaker who is based in Stamford, CT.

What Inspires You?

What inspires you?What inspires you?

What do you find inspiring?

Stop now, for one moment, and consider your answer to these two questions.

Comment on this article right in the comment area and name five inspirational people, stories, images, whatever you find meaningful to inspiring you and enter it into the conversation.

Please do return now to reading the rest of the article.

Here is a Merriam Webster Definition of Inspiration:

1 a :  a divine influence or action on a person believed to qualify him or her to receive and communicate sacred revelation b :  the action or power of moving the intellect or emotions c :  the act of influencing or suggesting opinions

2 :  the act of drawing in; specifically :  the drawing of air into the lungs

3 a :  the quality or state of being inspired b :  something that is inspired <a scheme that was pure inspiration>

4 :  an inspiring agent or influence

Seriously this is an article calling out to the readers for their feedback.

Is there a person you keep a photo of nearby your work place because their image and the related stories around what they have done or are doing will inspire you every time you see their image?

At this time not really looking for how to get inspired such as – take a long walk, meditate, or other activities – actually these may be asked of you in a future article.

This time it would be great to hear from you if there is a specific story or a person or possibly even a certain type of music which you feel inspired by. Maybe a recording of an inspirational speaker? What works best for you?

Some people may be inspired by nature. This may be in the form of flowers, trees and the forest or the stars and planets visible in the sky on a clear night.

For me, I’m inspired by the stories of people who overcome a great obstacle or obstacles and are now either on their way or right in the middle of great achievements. Each of the stories in this category are so uplifting and leave you with the feeling you are able to accomplish anything when you put your mind into it!

Consider passing this article along to your friends, family members and contacts as their feedback on what inspires them would be helpful to me as well.

Thank you in advance!

Mitch Tublin is an advanced certified coach, speaker and trainer based in Stamford, CT.

Do You Inspect What You Expect?


Do you inspect what you expect? This is an age old statement which transcends everything! Do you practice it in your business and in your life? Here are a few examples: In sports you have recently become the Head Coach of the baseball team. It is a very competitive team in the Cape Cod Summer League where […]

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Do You Like Change?


Change Someone once told me that the only people who really like change are babies who are wearing wet diapers. On the one hand we have: “Be the change that you wish to see in the world.” ― Mahatma Gandhi On the other hand we have: “Everyone thinks of changing the world, but no one […]

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Do You Measure Yours?

Do you measure yours?

Seriously, do you measure yours? Measuring and comparing are essential to moving up, growing and becoming more successful. One example my coaching clients often hear from me when they respond to my question: “And when will you start this…?” With the answer: “One day soon.” OR “One day next week.” “Really? Take a second and show me […]

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What Type of Networker Are You?

What Type of Networker Are You

Seriously, what type of networker are you? Recently this is the conversation between these three young professional guys going into the same networking event as me: “Dude I brought over a hundred of my cards and I plan on getting more than that many before I leave here today!” “Man, I am going to sell all […]

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