Are you another – INSERT YOUR BUSINESS TYPE HERE – like all of the others who are in – INSERT YOUR PRODUCT OR SERVICE HERE?
Of course not!
Your product is special because of the reasons you know, the originality and unique aspects of it. Or it is an organic item from specially grown – whatever it is.
Or the service you provide gets amazing results for your clients. The people you work with rave about working with you.
In fact, anyone who speaks with you in person finds out this information fairly quickly as you are each learning about each other’s businesses.
You know the special attributes of your business. You have fans and customers or clients who gladly offer testimonials for you. Here is my question. Why do you market, advertise, write copy, conduct your social media – like everyone else does!
Okay even more to the point – why don’t you explain in a unique way what makes you and your business unique?
Here are a few reasons why you follow the crowd in these areas.
- Experts are saying these are the methods that work so everyone is following along. This is interesting, however, there was a time when everyone said the earth is flat. One thing to remember about these experts is they are experts at selling the solutions that everyone buys into, not necessarily running a business and actually putting anything into practice other than selling these ‘works every time’ solutions.
- You read the social media posts and realize you must be missing something so you either do it yourself or hire someone to replicate what you see everyone else doing so you don’t miss out. If you are a follower of the stock market, when you start to see everyone buying into the position of a company, or the market and new highs are being made everyday, the saying goes ‘you are chasing the market’.Please do not take this to heart without doing your own research or seeking the advice of a properly licensed investment advisor. The statistics show that when people buy into the market when the market hits new highs, are often the same people who sell when the market is near, or has hit new lows. Think about it for a moment. This is not investing, it is gambling.
- You find it easier to copy what others are doing than to create your own strategy for your business. If it was this easy everyone would be rich!
Here is one single tip for you to standout and let people know how great your product or service based business is – work with a business coach! More specific tips in the next article. Come on back!
Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford.