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Do You Know What Your Customers Want?

know your customers Do You Know What Your Customers Want?At the NJ Shore, ice cream trucks still roam the local streets. Each beach block the ringing of the chimes or bells brings out running children laughing with glee and happiness to purchase their favorite treat.

Imagine if when they arrived at the truck all that was available was fruit! Nice wholesome apples, pears, peaches or a banana to purchase – no ice cream.

How would the children react? How would they feel?

The reason for bringing this information up in this discussion today is to ask you how you determine what is important to your clients and customers? And, how often do you check in with your clients and customers to make certain you know what is important to them and you are providing them with what is important to them. Often – this is easier said than accomplished!

Clients, customers and prospects are continually changing their view and opinion on what is most important to them. Speak with anyone in retail and they will be happy to describe why store layouts are changed and for those in fashion why the styles always change.

It is to stay ahead of the curve. By creating the change before the consumer determines they need the change, the retailer is still somewhat in control. When the consumer changes their opinion about something, on their own, the retailer may lose their customer forever.

In a similar fashion, anyone in a provider or service based business must stay on top of the needs and wants of their clients. The continual learning and growing to stay more than current, to stay ahead of the curve is not just a necessity it is a requirement. By surrounding yourself and being a part of the leading minds in your area of expertise, you become part of the this leading edge.

You may be thinking, “I don’t need to be that much on the leading edge, everything is fine right now, my customers are happy.” Okay, you are permitted to feel this way.

By point of fact, an entire industry in the event video space was completely turned upside down almost overnight. Technology has created the opportunity for virtually anyone to offer a high quality photography and video service including editing, adding in music and more for a deep discount for family events such as weddings in comparison to only a few years ago where ‘specialists’ were running a full time business requiring booking months in advance and charging premium prices for the service.

In every geographic region these type of businesses were shutting down. Only the few who evolved, who recognized they must offer something more, something unique, something the customer wanted were able to stay in business and thrive.

In summary, always be asking, always check in with your clients, customers and prospects on what they care about.  What do they want?

Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford. CT.


Do People Feel Your Passion For Your Business?

passion Do People Feel Your Passion For Your Business?After a recent talk, one of the audience members came up to me and said, “Your passion in your delivery from the stage, it was, I mean, I felt it!”

What the person does not know is the amount of practice hours that went into the delivery of the talk! The passion was real and there right where it needed to be.

How about you in your business? Are your customers able to feel your passion for what you do? Do people comment to you on how passionate you are?

Your passion for what you do can absolutely be felt by others. It definitely becomes part of the reason people buy from you and return to buy from you. This transcends a product or a service based business. Your passion may be felt in either case by your clients, customers and potential clients and customers.

How do you stay passionate if you are feeling a bit less passionate than before?

Take a look at what you are doing now compared to what you were doing when you were most passionate. If the more enjoyable activities are seeing less of your time, for example you are strategizing and managing the business more and you find these areas to be laborious, then switch back to spending more of your time doing the activities you find to be enjoyable. You will still need to run the business. It just does not have to run you.

There are situations where boredom begins to settle in. The business has started to become consistent. You have assembled a great team. Now you feel a bit bored.

One way to snap out of this feeling is to learn something new.  For example: maybe you always wanted to write. You just never took the time. Why not begin a newsletter or a blog for your business and write the content yourself?

Another example would be to grow your business into other geographical areas or Internationally. When you review your original goals and plans as you are creating your new plans do not be shocked to find your passion returning as strong as ever.

The point is do not ignore the signs of losing your passion. It is difficult to describe, yet often those around you probably noticed a change in you even before you recognized the change yourself.

Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford, CT.

Celebrate Independence!


The annual celebration in the USA of Independence Day is here! For the majority of people this is all about being around friends and family. Then it is about eating, drinking, fireworks displays, parades and in an order which fluctuates and repeats itself as the celebration typically continues for a few days when a weekend […]

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Ready To Jump Ship?

Ready To Jump Ship?

Are you in a position, known as a job, and you are thinking, “I have this idea, this passion, to do XYZ, time keeps moving and I just need to leave this J – O – B, and go do it!”. Are you thinking this thought right now? And how often do you think this thought? Good […]

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Lists Are Not Just Written For Christmas


We are creatures of habit. Our habits have been created ever since we began to attend our formal schooling and class work. The day or two before the homework or assignment is due is when the majority of people begin to complete the work. The night or two before the big exam is when the […]

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The World Cup Starts And The World Is Watching


The World Cup matches began this week. The futbol games are all being played in Brazil. Thirty two countries teams are represented. For the majority of the sports watching world this is an event which halts productivity and work in general. People go to bars, taverns, restaurants at all times of the day depending upon […]

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