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What is Unique About Your Product or Service Based Business?

Untitled What is Unique About Your Product or Service Based Business?Are you another – INSERT YOUR BUSINESS TYPE HERE – like all of the others who are in – INSERT YOUR PRODUCT OR SERVICE HERE?

No?

Of course not!

Your product is special because of the reasons you know, the originality and unique aspects of it. Or it is an organic item from specially grown – whatever it is.

Or the service you provide gets amazing results for your clients. The people you work with rave about working with you.

In fact, anyone who speaks with you in person finds out this information fairly quickly as you are each learning about each other’s businesses.

You know the special attributes of your business. You have fans and customers or clients who gladly offer testimonials for you. Here is my question. Why do you market, advertise, write copy, conduct your social media – like everyone else does!

Okay even more to the point – why don’t you explain in a unique way what makes you and your business unique?

Here are a few reasons why you follow the crowd in these areas.

  1. Experts are saying these are the methods that work so everyone is following along. This is interesting, however, there was a time when everyone said the earth is flat. One thing to remember about these experts is they are experts at selling the solutions that everyone buys into, not necessarily running a business and actually putting anything into practice other than selling these ‘works every time’ solutions.
  2. You read the social media posts and realize you must be missing something so you either do it yourself or hire someone to replicate what you see everyone else doing so you don’t miss out. If you are a follower of the stock market, when you start to see everyone buying into the position of a company, or the market and new highs are being made everyday, the saying goes ‘you are chasing the market’.Please do not take this to heart without doing your own research or seeking the advice of a properly licensed investment advisor. The statistics show that when people buy into the market when the market hits new highs, are often the same people who sell when the market is near, or has hit new lows.  Think about it for a moment. This is not investing, it is gambling.
  3. You find it easier to copy what others are doing than to create your own strategy for your business. If it was this easy everyone would be rich!

Here is one single tip for you to standout and let people know how great your product or service based business is – work with a business coach! More specific tips in the next article. Come on back!

Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford.

How Do You Feel About Thanksgiving?

This year we will have a few guests for Thanksgiving who are exchange students. They live in Copenhagen or nearby to there. For the Fall Semester they are attending the University of Wisconsin – Madison. Since we live within a relatively short train ride to New York City the added attraction for them visiting us during Thanksgiving is to tour and visit NYC – the sites and sounds.

The fact that our guests this year have never experienced Thanksgiving has us thinking more about the Thanksgiving Holiday itself and what it means to us as a family. We already feel this is our favorite Holiday of them all.

Probably the best way to move through and explain our view on Thanksgiving is to use the:

F – WORDs

FAMILY

               FOOD

                          FOOTBALL

                                               AND FUN!

FAMILY

A friend of ours, Gary, told us about an idea he had started to implement. He and his wife started their family a few years before us. His idea was to have a shirt with each child’s name on the shirt.  Each year on their birthday to take a photo of the child laying on the shirt. Then as they grow older and larger in size they begin to actually fit into and wear the shirt for the photo. We started our tradition with red football jerseys. We take a new photo each year on Thanksgiving.

footballfamily 300x240 How Do You Feel About Thanksgiving?

FOOD

The one time each year my wife actually cooks a meal has been Thanksgiving. Now that our four kids are older and know everything this does not work any longer. Plus the introduction of the book, “It Starts With Food” has changed our eating patterns for good.

In addition, two of our four children are big fans and followers of the Whole 30 model of eating as well.  What this all means is, well it is all how you look at life… Either it is much more complicated now to purchase and prepare our Thanksgiving Meal or it is much more fun and enjoyable to know we are eating healthier food and preparing many of our dishes from organic and locally sourced providers of natural food.

4137041925 90e4eb939c m How Do You Feel About Thanksgiving?

Photo Credit flickr.com @arfsb
https://www.flickr.com/photos/arfsb/

FOOTBALL

The games will be on TV throughout the day. How much of the games we watch, who knows. It is something we enjoy and if it is true about the amount of total minutes are actual action during a football game then we probably see half of those action packed minutes live and the rest either by replay or ESPN later on that night or the next morning.

FUN

We all have fun!

smile face How Do You Feel About Thanksgiving?

Thanksgiving is about all of these F-WORDs and most of all giving THANKS.

Being thankful for what we have:

  • Our Health
  • Our Freedom
  • Our Lives

Many of us volunteer our time or donate to charity or both for those in need. All of this should be top of mind throughout the year. Not only on Thanksgiving. Since it is Thanksgiving, we must make it top of mind today.

How do you feel about Thanksgiving?

Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford, CT.

Your Time Spent Networking Is Valuable

time-spent-networking

Time is one of our most valuable and not replaceable aspects of our lives. You either utilize your time constructively and with purpose or you do not. In either case once the time is passed it is gone. When you attend a networking event how do you judge if your time spent attending the networking […]

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Do You Fear Networking?

fear-networking

Many people tell me they have a great fear of public speaking and giving presentations. A quick commercial here is that this is one of the areas where my personal approach can help. I help people overcome these fears, become much better speakers and presenters and for those who think they are good enough in […]

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Are You In Costume Everyday of Your Life?

Are You In Costume Everyday of Your Life?

Are you in costume everyday of your life?  At work and at home are you who you really are, or are you role playing all the time and you have lost track of who you really are? Are you really you when you are working with your clients and customers? The point of this question […]

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Do You Have The Grit and Determination to Be Successful?

be-successful

It takes grit and determination to be successful. Do you have any idea how many ‘overnight success stories’ have worked for over twenty years and applied grit and determination over and over again in order to become an ‘overnight success story’ ? More than you would ever imagine! We all love to think someone is […]

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