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The End of The First Quarter of 2015

computer calendar planning 300x198 The End of The First Quarter of 2015In a few days the First Quarter of 2015 will be completed. How did you make out? If you created and wrote out or otherwise created a plan, how did the reality compare to the plan?

Large publicly traded companies go through this comparison on a regular basis. Entire departments spend the majority of their time and effort verifying, recording and presenting these differences. At the very least, any business owner should be tracking their numbers on a quarterly if not more regular basis.

Ever hear the saying, if you don’t know where you are, how will you get to where you’re going? In fact how will you know when you get there?

The point is we all must know where we are in business. We all must have some type of a plan to compare what we are actually doing so we are able to check in and make changes if necessary.  These changes may be to the plan itself or to how we are conducting our business. There should be an advisory board or some type of accountability or feedback group put in place in order to not live in a void or as some might say ‘live in a bubble’.

By recording your dreams and goals on paper, you set in motion the process of becoming the person you most want to be. Put your future in good hands — your own.” ~ Mark Victor Hansen

Let’s assume this year began and no plan was put in place. Let’s assume if you are a large business you accepted ‘ditto’ – same as last year  Let’s assume if you are a small business owner you did not create a plan for the year at all. It is not too late in either case!

For the large company, how about providing some leadership development? Why not invest in your employees for the future of the business?

For the small business owner how about your own personal development and building up your leadership skills?

In both of these cases the payoff is huge and the relative investment is small. If this is something you are considering or thinking “now that you mentioned it, Mitch”, contact me at info@mitchtublin.com for help in developing your plan.

Follow me on Facebook here: www.facebook.com/businesssuccessadvice

Mitch Tublin is a consultant, coach, speaker and trainer who resides in Stamford, CT.

Business Consulting
ICF Certified Coach – PCC
Leadership Expert

What Are Your Favorite Taglines?

favorite taglines What Are Your Favorite Taglines?Please take a moment to think about it and then ten seconds to post one or more in the comments area. Taglines are a funny thing. There are companies and people who get really possessive about each word and go to great lengths to trademark their unique tagline. Other people pretty much change their tagline like we change our underwear.

Then there are some companies and people who do not give it one thought and don’t care at all about the need or the use of a tagline.

The best way to describe a tagline is to say it is a memorable phrase utilized to create the image of – choose from a variety such as – visual, audio, book, brand, product, athlete, musician, movie star, and more.

Here is one example – “Have you tried re-installing?” This is a registered trademark of Microsoft Corp.

Here are a few website taglines –

YouTube – “Broadcast Yourself”

Auto blog – “We obsessively cover the auto industry.”

Lifehacker – “Don’t live to geek, geek to live!”

Taglines we all remember. See if you can guess the company that goes with each tagline. They will be posted at the end – no peeking!

  1.  “The Happiest Place On Earth”
  2. “The uncola”
  3. “Don’t Leave Home Without It”
  4. “We Try Harder”
  5. “What’s In Your Wallet”
  6. “Just Do It”
  7. “The Ultimate Driving Machine”

The point is how about your tagline? Have you considered a memorable string of words which would translate instantly to the reader or listener what you or your business is all about?

Here is my tagline – “America’s Navigator For Leaders In Business And Life.”

Hope you like it! You have no idea how long we worked on these eight words!

We use the tagline on social media (Check out the cover image on my Facebook page as one example), websites, print media, publications, products, and more.

After all the point of having the tagline is to use it! A lot!

If the other ideas we were considering were available to me it would be perfect to list them here for you to see the process we went through. Persistence is what brought us through to the creation of the tagline we have been utilizing.

Here is a tip. A TIP!

The tagline you use does not have to remain the one you use forever. Have some fun with it. Try one out and if it does not get good feedback get rid of it and try another one. We tested out a number of them and conducted various surveys of friends and followers in our tribe before deciding which words worked and which words did not work.

This is one marketing tool every business should take advantage of – create your tagline.

Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford, CT.

Answers:

  1. Disney
  2. 7 UP
  3. American Express
  4. Avis
  5. Capital One<
  6. Nike
  7. BMW

How many did you get right?

 

What Is Your Classic Book?

classic-book

Do you have a book or a top few books that you would consider as ‘Classic’ books or ‘must read books’? The great part about this question is it is purely in the mind of the beholder. There is not an age requirement, educational level, business achievement which makes one opinion more relevant than another opinion. […]

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Are You Goal-less?

Are you goal-less

Some people are not interested in setting a goal. They tell me they do not want to write out their goals or talk about their goals. In case you are interested words that come to mind as the opposite of the word goal are: aimlessness, avoidance, heedlessness, negligence, purposelessness and thoughtlessness. There may be more […]

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Are You Texting While Driving?

texting-while-driving

Are you texting while driving? Seriously let me know in the comments area. This is one of the most current behaviors in distracted driving which is the cause of numerous accidents and in some cases death from accidents with cars, trucks, bicycles, taxis, buses and pedestrians. It seems as if everyone feels they must see the messages on their […]

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Are You Becoming A Cave Dweller?

cave-in-rocks

The cave dweller syndrome may be impacting your ability to connect, communicate and socialize. A CEO may have cave dweller syndrome. This is when the CEO has the hidden corner office and rarely comes out to interact with fellow employees. A large publicly traded company CEO may have access to a limo, a protection team […]

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