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A Drink of Water

drink of water A Drink of WaterOne of the true dangers facing the world today is the lack of access to clean drinking water. This is not just a problem to be ignored as water is one of life’s most basic needs. When there is no clean water it becomes a health threat.

Problems show up such as dehydration, diarrhea and more complications. In fact when collecting water becomes one of the main chores in one’s day there is an impact upon education, poverty, health, and development in children. For many there is an hour or more walk to arrive at a location where clean water may be found to bring back to their home.

This is the start of a destructive loop as due to the time obtaining the water and returning with it each and every day, women and children are prevented from becoming educated as there is no time for school. The result is people are not able to obtain any type of significant job.

This type of situation more often exists in the undeveloped countries while the developed countries have enough water generally where they do not even think about it. The lack of clean water actually is creating a deep inequality divide throughout the world.

In the USA, and numerous other parts of the world, we have been invaded by an entire industry which has turned the soft drink (soda) industry on it’s head – bottled water. It may have started with a small company some years ago called Poland Spring. How difficult could this be? Just bottle up spring water and then resell it.

This entire industry and it is an industry now – the bottled water industry – is regulated, has created part of the environmental issues (due to the plastic water bottles),
and has spawned other side businesses. For example, the saying about hearing everything at the water cooler at the office. This was in reference to the drinking fountain. This has been replaced by numerous well placed huge jugs of water which are
set up in their own cooling distribution stand.

Just a sip of water has turned into the flavored water options. Some companies place additives into the bottled water. Unsuspecting customers who think they are drinking bottled water are actually drinking water plus a number of added chemicals.

Who would think an entire industry has grown over the last twenty years simply by selling water while at the same time over one billion people on earth do not have clean drinking water unless they walk over an hour away to obtain it.

The next solution is not to create the better plastic bottle for water sales at convenience stores or through Costco – it is to solve the lack of clean water issue by large populations throughout the world.

Is it too much to ask for the great minds and those with profitable businesses to join together to solve this problem?

Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford, CT.

Do You Know What Your Customers Want?

know your customers Do You Know What Your Customers Want?At the NJ Shore, ice cream trucks still roam the local streets. Each beach block the ringing of the chimes or bells brings out running children laughing with glee and happiness to purchase their favorite treat.

Imagine if when they arrived at the truck all that was available was fruit! Nice wholesome apples, pears, peaches or a banana to purchase – no ice cream.

How would the children react? How would they feel?

The reason for bringing this information up in this discussion today is to ask you how you determine what is important to your clients and customers? And, how often do you check in with your clients and customers to make certain you know what is important to them and you are providing them with what is important to them. Often – this is easier said than accomplished!

Clients, customers and prospects are continually changing their view and opinion on what is most important to them. Speak with anyone in retail and they will be happy to describe why store layouts are changed and for those in fashion why the styles always change.

It is to stay ahead of the curve. By creating the change before the consumer determines they need the change, the retailer is still somewhat in control. When the consumer changes their opinion about something, on their own, the retailer may lose their customer forever.

In a similar fashion, anyone in a provider or service based business must stay on top of the needs and wants of their clients. The continual learning and growing to stay more than current, to stay ahead of the curve is not just a necessity it is a requirement. By surrounding yourself and being a part of the leading minds in your area of expertise, you become part of the this leading edge.

You may be thinking, “I don’t need to be that much on the leading edge, everything is fine right now, my customers are happy.” Okay, you are permitted to feel this way.

By point of fact, an entire industry in the event video space was completely turned upside down almost overnight. Technology has created the opportunity for virtually anyone to offer a high quality photography and video service including editing, adding in music and more for a deep discount for family events such as weddings in comparison to only a few years ago where ‘specialists’ were running a full time business requiring booking months in advance and charging premium prices for the service.

In every geographic region these type of businesses were shutting down. Only the few who evolved, who recognized they must offer something more, something unique, something the customer wanted were able to stay in business and thrive.

In summary, always be asking, always check in with your clients, customers and prospects on what they care about.  What do they want?

Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford. CT.

 

Do People Feel Your Passion For Your Business?

passion

After a recent talk, one of the audience members came up to me and said, “Your passion in your delivery from the stage, it was, I mean, I felt it!” What the person does not know is the amount of practice hours that went into the delivery of the talk! The passion was real and […]

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Celebrate Independence!

flag2014

The annual celebration in the USA of Independence Day is here! For the majority of people this is all about being around friends and family. Then it is about eating, drinking, fireworks displays, parades and in an order which fluctuates and repeats itself as the celebration typically continues for a few days when a weekend […]

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Ready To Jump Ship?

Ready To Jump Ship?

Are you in a position, known as a job, and you are thinking, “I have this idea, this passion, to do XYZ, time keeps moving and I just need to leave this J – O – B, and go do it!”. Are you thinking this thought right now? And how often do you think this thought? Good […]

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Lists Are Not Just Written For Christmas

making-lists

We are creatures of habit. Our habits have been created ever since we began to attend our formal schooling and class work. The day or two before the homework or assignment is due is when the majority of people begin to complete the work. The night or two before the big exam is when the […]

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