It is a fact that there are more marketing tools available which can reach more people in less time for less money than ever before in history. This does not absolve you from creating a sound marketing plan based upon the business goals and objectives you are seeking to reach. One area that a marketing plan must address is consistency. The marketing message must be consistent throughout and the color schemes and logos should have a thread of consistency. For a successful marketing plan in business there must be consistency. Think about how Apple has used their logo and simple design for branding and consistency. Most people recognize the little apple with the bite taken out of it.
Another great example of this is in the NCAA Division One College Football promotions and Game Day activities. Every team has a mascot. All teams have their basic color schemes. Each team has a specific logo on their helmets, usually on each side. The fans are instructed what color gear to wear to a game. This is regardless of the location of the game, home or away. A few examples are the ‘white out’ at Penn State, or this last weekend at Camp Randall in Madison, Wisconsin. The Badgers hosted Nebraska and all of the fans in the stadium seemed to be wearing red.
What exactly is going on here? This is a well crafted marketing plan. Brand loyalty is being created. Fundraising activities thrive on this type of consistent behavior. The recruiting of new students and student athletes depends upon this type of behavior.
The size of your business, and whether or not your business model is a product based or service based, is important and should be considered in any marketing plan. The fact remains that in any type of business, the thread of consistency will go a long way to creating brand loyalty and brand recognition for you and your business. You want to be memorable in your messaging, your color schemes and your logo in all of your marketing.
If you have a business and your tired marketing plan is ready for a new set of eyes to ignite a fire in your customers, contact expert consultant Mitch Tublin here www.thementorguy.com today.
Mitch,
You are so correct. Marketing plans are vital and it surprises me to see so many people haphazardly hawing their wares.
At the same time, I know not everyone has big picture vision and thinks strategically. That’s why it’s important to invest in people who can help with that. 🙂
Write on!~
Lisa
Lisa,
Yes, we make a great team! Here we are, we just spoke on the phone and our topics this week are so similar and we didn’t even speak about it! How cool is that.
Mitch
Both you and Lisa talk in your blog posts this week about branding and what that means, and more to the point, what it takes to achieve it. Strategically planning your marketing is key, and, as you say, there’s so much available now that without a strategy a biz owner is liable to just be lost. Great points, Mitch.
Sue,
Yes, a business owner may easily get lost when they hear a few kind words about something they wrote or something they said and it has absolutely nothing to do with their business or their specific area of expertise. Then they go off-track and doing who knows what.
Stick with what you know and plan accordingly, absolutely!
Mitch
Mitch,
Great article about brand consistency & strategy. True that everything down to the color schemes all play a part in creating the picture in the mind of the consumer. Thanks!
Kiyla Fenell
Kiyla,
It is so true. I write about it so people recognize how deep these areas go.
When we want to feel good don’t we dress our best starting from…
Mitch
Ah Mitch, you’re speaking my language! Constant action with a consistent message is they key to building brand equity and value in your reputation. Whether it is your typefaces, color palette, or design elements, your photo or avatar, or your message (the way you talk about your business), the more consistent you can be the faster you’ll be able to build a brand that is respected, remembered, and referred to over and over again!
Jennifer Bourn, Bourn Creative
Jennifer,
Yes, I actually was wondering if you would read my blog this week!
Thought you would appreciate it!
Mitch