Welcome to Navigating Your Course for Success

Marketing Messages for Business Success

Business SuccesHave you seen the so called “Business Success Tips” from people marketing their service?

“The Three Secret Steps to … whatever you need.”

“Easy ways to make millions…now.”

“The Fast Way to do… whatever you want to do.”

Are these types of lines seriously enticing enough for you to want to engage someone or their business and hear more or read more? Or would you rather someone be straight up with you and tell it like it is.

“Ready to End The Year With Success?”

“What You Do In These Next Sixty ( 60 ) Days Will Either Close Your Year Strongly And Set You Up For A Soaring Start Next Year”


“Same Old, Same Old, Keep Doing The Same Thing, Expecting Different Results.”

Which style is the one which interests you more? Me personally, it is tiring seeing the same style of ‘grabbing’ headlines that lead you into a maze of no real value words or audios that have only one sole intent that is separate you from your money.

The second set of headlines gets my attention. There is a statement and a promise of something we want. There is a defined timeline which gives me comfort that this is when there will be results, if not sooner. Now there is real interest from me for you to show me what you are speaking about. How do you feel about this?

When we are promised that there is a fast way to success or an easy way to achieve ridiculous amounts of money, don’t we intuitively know this is a bunch of nonsense? Who is it that is falling victim to this type of marketing? Not for me to judge on either side of this one. Don’t we just want to know, in a few sentences, why what someone is offering is special? Why working with someone or their company and utilizing their service or learning from them will be of value to me and my business?

The result of asking questions to the expert marketers is ‘well, hype headlines and wording works’. Then a handful of case studies are presented to prove their point. There are two sides to this marketing equation. There is what type of marketing interests you to explore a person or business further to see if what they are offering is of value to you and your business. Then there is the marketing that you and your business conducts in order to attract new clients and customers. These may not result in the same answer.

You and your company may not be your ideal client. This means the type of marketing you conduct may not appeal to your specific style or taste as it would not be designed to attract you. This being said, the marketing campaign you conduct does need to stay within your value system.

Are you ready to explore the right marketing methods to grow your business? Contact Mitch Tublin today, www.easysmallbusinesssolutions.com or call 877-907-8223.


  1. Love this point you make Mitch “You and your company may not be your ideal client. This means the type of marketing you conduct may not appeal to your specific style or taste as it would not be designed to attract you.” I often see small biz owners in particular fall into this trap – you have to know WHO you are talking to first!

    • Mitch Tublin Business Success Coach says


      Absolutely! A business owner can waste a lot of time and money by not recognizing this fact.

  2. It’s interesting, the difference in headlines and subject lines for e-mail. I agree with you that some of them are fairly outrageous and misleading.

    • Mitch Tublin Business Success Coach says


      Yes, and we see it in direct mail and print advertising as well!

      It makes you wonder if they take a second to place themselves in the viewers

      frame of reference.

  3. Good point — we are not always our own ideal client, BUT we almost always USED TO BE… a tip I give is to think back to when you WERE where your ideal client IS NOW, and aim for that person.
    Katherine C. H. E.

    • Mitch Tublin Business Success Coach says


      Some business owners would do well to listen to your tip. They often forget
      how life was when they were there.

  4. Mitch
    I agree with you and I’m not drawn to over-hyped headlines either.

  5. Mitch,

    You are speaking my language and this is exactly why I created my program How to Create Marketing Messages with Integrity. Enough of the hype, empty promises and lies already. 🙂

    Thanks for sharing and clearly voicing your concerns.

    Write on!~

    Lisa Manyon