Try a little exercise as you look at the various types of marketing you are exposed to in a given period of time. A week would be a perfect time period.
What are the types of marketing examples you see which are speaking to the masses? How often do you see their message, and in what type of delivery methods?
In a similar way, view the marketing examples you see which are speaking to a narrow niche. Now consider your business and how you market.
Are you marketing to the masses, or do you market to a narrow niche?
How often do you hear someone describe their business at a networking event or to their ideal client by saying, “I work with anyone who has a pulse?” They may not say these exact words, but it is basically what all of us are hearing.
There is no doubt for certain business categories that having a wide audience and marketing to the masses is the best route. But for the majority of small business owners the ability to define a niche will permit your marketing to be more effective and affordable. In fact, for certain service business categories, where the price point for delivery is quite high, it is only necessary to secure a small number of new clients each month.
Once you are clear on your niche category, as you write your copy for your website, your ads, or anything you are working on, are you the only person testing and writing everything? Or do you have the ability to test the voice of your ideal client by seeking out a few proofreaders from your ideal client group. All of your marketing must be easily understood by your ideal client group.
If you are ready to redefine your business marketing, contact Mitch Tublin here www.thementorguy.com today.
As Ali has said many times to those of us in MPC “the riches are in the niches.”
Sue,
Yes this may be so, some folks just need to get started and earn a living and not chase dreams and riches right away. My suggestion is they begin with a clear focus and a niche to help keep them on track instead of trying to be everything to everyone.
Mitch
Mitch
I totally agree – being clear on your niche and marketing to them only!
Trudy
Trudy,
Yes, and you do this so well!
Mitch
Definitely puts more punch in your message when you are speaking directly to a particular group vs. “anyone that has a pulse”. Haha…that made me laugh!
Kiyla Fenell
Mitch,
This is a topic that so many entrepreneurs struggle with. Way to simplify it and stress the importance of reaching ideal clients and sticking to our niche.
Write on!~
Lisa
Hear, hear! If only I had known this very thing when I first started, it would have saved me many headaches. Thanks for educating and reminding us where to focus! ~ Carmen