May 5, 2016 by

A Success Model To Think About

soul-cycle

Source: https://www.flickr.com/photos/thenickster/

This article is about a success model to think about. Take the aspects of the story which you feel translate to your business. Believe me there is something in here for everyone.

Have you heard of SoulCycle? These are branded spinning studios where everything is about soul. You can learn more about them here.

First consider the sleek and clean look – white walls, their branded yellow colors on the bikes and other aspects of the studio. Of course the instructors wear black – more or less!

Oh and they are not instructors – they are rock star instructors who guide the riders. The wording does not call the locations spinning studios, instead – indoor cycling reinvented.

Let me stop here for one moment. Right now you should understand this is no fly by night business. This has been going on for over ten years and the following and demand is increasing not decreasing. Branding is well thought out across the board.

There are a number of class types which are all named Soul something and there is a description. A good amount of space and wording goes into great detail about how to purchase, reserve, wait list, cancel, switch and when traveling book at another location.

An offer is available for a 101 for those who wish to try it out.

Allow me to stop here for a moment. What is happening here is SoulCycle has in essence created their own language and culture. They have intentionally built this in order to form a community. In fact on their web site they have a place for their community to share and hang out. Peer pressure will keep people coming to workout. A community will bring people together for fun, support and a place to feel wanted.

Create relationships with people. Think marketing, branding, environment and culture.

The pricing is displayed right on the web site. The model utilized is buy a series of class units and the more you purchase the lower the cost is to you per class. A time limit is placed with each option. This is the reason a great amount of detail is given to how to reserve a bike, how to wait list, how to cancel and more. The 101 is a low cost item to allow a newbie to sample the goods. Consider for a moment how this type of pricing structure might fit into your business model. There isn’t any small type or hidden secrets. Everything is out in the open and described in great detail.

In summary, take a look at your business model, read through these examples again, see where a few changes in your branding, marketing and community building might make all the difference in the soul of your business. Would you like to have some help with it?

Contact Mitch Here

Mitch Tublin is a business consultant, coach, trainer and speaker who is based in Stamford, CT.

Filed Under: Business Planning, Business Strategy Tagged With: , , , , , , , ,
October 6, 2011 by

Every Successful Business Must Have a Marketing Plan

It is a fact that there are more marketing tools available which can reach more people in less time for less money than ever before in history. This does not absolve you from creating a sound marketing plan based upon the business goals and objectives you are seeking to reach. One area that a marketing plan must address is consistency. The marketing message must be consistent throughout and the color schemes and logos should have a thread of consistency. For a successful marketing plan in business there must be consistency. Think about how Apple has used their logo and simple design for branding and consistency. Most people recognize the little apple with the bite taken out of it.

Another great example of this is in the NCAA Division One College Football promotions and Game Day activities. Every team has a mascot. All teams have their basic color schemes. Each team has a specific logo on their helmets, usually on each side. The fans are instructed what color gear to wear to a game. This is regardless of the location of the game, home or away. A few examples are the ‘white out’ at Penn State, or this last weekend at Camp Randall in Madison, Wisconsin. The Badgers hosted Nebraska and all of the fans in the stadium seemed to be wearing red.

What exactly is going on here? This is a well crafted marketing plan. Brand loyalty is being created. Fundraising activities thrive on this type of consistent behavior. The recruiting of new students and student athletes depends upon this type of behavior.

The size of your business, and whether or not your business model is a product based or service based, is important and should be considered in any marketing plan. The fact remains that in any type of business, the thread of consistency will go a long way to creating brand loyalty and brand recognition for you and your business. You want to be memorable in your messaging, your color schemes and your logo in all of your marketing.

If you have a business and your tired marketing plan is ready for a new set of eyes to ignite a fire in your customers, contact expert consultant Mitch Tublin here www.thementorguy.com today.

Filed Under: Marketing Tagged With: , , , , , , , , , , , ,