Are You Focused on The Target for Success in Business and Life?

Target for SuccessOften people who begin their own business, or say they want to start their own business, are not aware of the simple fact that, by definition, a business is set up to make a profit. There is money exchanged for goods or services which is intended to eventually exceed the amount spent on the business. This includes a non-profit organization which would cease to exist if there were no funds from grants or contributions to sustain the work they perform.

Boiled down to the simplest form, if you have an idea or a product concept you need to assess if there are paying consumers for the product or the service in order to begin laying down the foundation for a business built for success. If no one is interested in paying for the goods or services it might be time for plan ‘B’.

Another item for discussion is, what is your time and your money spent on when creating or growing your business? This is in no way a statement saying that colors, branding, and other tools for promotion are not  valuable. What is being said is we all need to prioritize where and how we spend our time and our resources when building up a new business or growing one to a new level.

It is about setting up your priorities. Just like in your life at home with your family. Which is the priority – cleaning up the garage? Or reading to your child or going to their Little League game and watching and cheering? Not sitting there at the game staring at your iPhone. Schedule the garage clean up for another time. There are a number of gifted entrepreneurial people, who are full of energy and spirit, who continually spend their precious time and resources on areas where they have no need to be involved with at the present time. They are starting their business or going through transforming their company, and they are spending all of their time and resources on color schemes, logos, business themes and even copywriting.

If you are not certain what your business is about specifically, if you are not certain in your newly transformed business that you will have paying customers, this should be your priority. The priority must be the selling proposition. Will your goods or services command a payment for them, and will there be enough consumers to make the business a real ongoing enterprise?

If you are not in agreement with the above statements it is probably because you are actually performing a ‘hobby’ not a business. A hobby is defined, “a pursuit outside one’s regular occupation engaged in especially for relaxation.” So what you do is attend events to see people you know and like. You enjoy joining groups and speaking about all of the things you are going to do one day. The reality is you never implement anything. You just talk about it. You earn little or no money. You are not running a business.

None of this is to sit in judgment. These are the facts. The sooner you come to terms with reality, the better to create the changes necessary to turn around the current results you have up until now. This is not meant to be harsh.

If these words disturb you, ask yourself why? The lack of prioritization, the continual loss of focus and not having someone to hold you accountable are some of the biggest reasons people fail in their efforts to create a success in business.

If you are ready to face reality and set yourself up for a business and life all about success, contact Mitch Tublin today or call 877-907-8223.


Will Certifications Create Business Success For You?

Are you caught up in the circle of certifications? Do you think a certification will set up you and your business for success? There are governing groups who say they will certify you and your organization in just about anything.

It is understood to practice law each State requires their Bar Exam and a lawyer must have this approved to practice law in that State. A Medical Doctor must have the training and proof of training and more in order to have a medical practice. Each of us needs to pass a driving test and obtain a driver’s license in order to legally operate a motor vehicle.

Okay, we all agree so far. How much further does this go?

You might think of just about anything and search on Google and odds are good there is a certification program in place which will – in exchange for a few thousand dollars or more – provide you or your business with the training and the certification they offer.  In the trades, such as electrical, plumbing, and certain other areas this is necessary as well.

What do you think about the rest? For example: in New York City, in Manhattan, dog walkers for hire is a popular position, where busy people who have a dog in an apartment will hire a person to walk their dog during the day for them. The professional dog walker has a ring of apartment keys and dog treats and you see them walking on the upper west side along the street with five or six dogs at a time. You may look this up or not it is up to you, there are a number of certification classes for dog walkers. What else?

The real questions for you to consider are the following:

  • Who is certifying the certification program? Who made them the guru of the subject?
  • Is their a requirement or a law which states you or your business have a specific certification? Or is it a requirement of your insurance provider?
  • Do you have proof that this specific certification is necessary to obtain clients in your specific field?

Unless one of these items is true for you and your business why do you feel you need a certification? Unless there is training and then ongoing training and development in your area of expertise, why do you feel this is necessary? Unless you are now part of a community of experts and people who are like you who strive to be the best in your field who you might be able to learn from and share current information, why would you spend the time and the money?

If you are ready to learn more about what it takes to run a business built for success, Contact Mitch Tublin today or call 877-907-8223. Mitch is a certified coach by the ICF, International Coach Federation and a John Maxwell certified coach, trainer and speaker. In addition, Mitch is an LMI certified facilitator. Mitch is not a certified dog walker. He does walk his pet dog Molly often and she seems okay with that.