May 5, 2016 by

A Success Model To Think About

soul-cycle

Source: https://www.flickr.com/photos/thenickster/

This article is about a success model to think about. Take the aspects of the story which you feel translate to your business. Believe me there is something in here for everyone.

Have you heard of SoulCycle? These are branded spinning studios where everything is about soul. You can learn more about them here.

First consider the sleek and clean look – white walls, their branded yellow colors on the bikes and other aspects of the studio. Of course the instructors wear black – more or less!

Oh and they are not instructors – they are rock star instructors who guide the riders. The wording does not call the locations spinning studios, instead – indoor cycling reinvented.

Let me stop here for one moment. Right now you should understand this is no fly by night business. This has been going on for over ten years and the following and demand is increasing not decreasing. Branding is well thought out across the board.

There are a number of class types which are all named Soul something and there is a description. A good amount of space and wording goes into great detail about how to purchase, reserve, wait list, cancel, switch and when traveling book at another location.

An offer is available for a 101 for those who wish to try it out.

Allow me to stop here for a moment. What is happening here is SoulCycle has in essence created their own language and culture. They have intentionally built this in order to form a community. In fact on their web site they have a place for their community to share and hang out. Peer pressure will keep people coming to workout. A community will bring people together for fun, support and a place to feel wanted.

Create relationships with people. Think marketing, branding, environment and culture.

The pricing is displayed right on the web site. The model utilized is buy a series of class units and the more you purchase the lower the cost is to you per class. A time limit is placed with each option. This is the reason a great amount of detail is given to how to reserve a bike, how to wait list, how to cancel and more. The 101 is a low cost item to allow a newbie to sample the goods. Consider for a moment how this type of pricing structure might fit into your business model. There isn’t any small type or hidden secrets. Everything is out in the open and described in great detail.

In summary, take a look at your business model, read through these examples again, see where a few changes in your branding, marketing and community building might make all the difference in the soul of your business. Would you like to have some help with it?

Contact Mitch Here

Mitch Tublin is a business consultant, coach, trainer and speaker who is based in Stamford, CT.

Filed Under: Business Planning, Business Strategy Tagged With: , , , , , , , ,
January 31, 2012 by

One Down and Eleven to Go – There’s No Stopping You Now

The last day in January is today. You may know this, or be shocked to find out. It is amazing to me with the technology we all have at our finger tips, some of us are so engrossed by what we are doing we forget the date, the time and more. Maybe we even forget we need a plan, a vision and a strategy.

Let’s begin with the importance of the month of January. It is just a month with 31 days like six other months. The importance of January is derived from its positioning as the first month of the year.

  • What was your January like?
  • What were your business results for January?
  • How was your personal life in January?
  • Are you on track to meeting your goals in each of these areas?
  • Are you contributing to your community in some way?

At the most basic level, regardless of your position as a CEO of a large multi-national corporation or organization, the founder of a mid to small sized company, an entrepreneur running a great business or a person out of work seeking a new opportunity, to get to the next step you need a direction to step towards. Your vision, the vision you create for yourself and for your business, provides this direction to move towards.

In a larger organization the vision may be created by a team of key leaders. From the vision, you are able to define goals to attain for periods of time. Goals may be for this year, this month, this week or today. This part is not done at all, by more people than you think. In large organizations, they think they are doing this. In reality they are working on a financial plan, and only a financial plan. If the words are written for other strategies which may be true, their focus and energy is only on the financial plan.

Here is how to really rise up above the rest. Create a way to confirm at least one time a month that the vision is still the right vision. The plan is the right plan. The strategy is the right strategy, and the goals are the right goals. Create a weekly process where you are able to check if you and your team are still on course in everything you do.

If January’s results were great, and you add in these described methods, you will stay on course for a spectacular year.

If you see your January results and you are not pleased, recognize that there are eleven months to go in this year. Create the process discussed in this article, and you will rapidly find yourself back on a course for success this year.

Mitch Tublin is available to speak at your company or organization. Popular Topics include, “Everyone Communicates, Few Connect” and “Leadership Law of The Lid.” Contact Mitch for speaking engagements here, info@thementorguy.com.

Filed Under: Achieve Goals, Business Strategy Tagged With: , , , , ,