Will Certifications Create Business Success For You?

Are you caught up in the circle of certifications? Do you think a certification will set up you and your business for success? There are governing groups who say they will certify you and your organization in just about anything.

It is understood to practice law each State requires their Bar Exam and a lawyer must have this approved to practice law in that State. A Medical Doctor must have the training and proof of training and more in order to have a medical practice. Each of us needs to pass a driving test and obtain a driver’s license in order to legally operate a motor vehicle.

Okay, we all agree so far. How much further does this go?

You might think of just about anything and search on Google and odds are good there is a certification program in place which will – in exchange for a few thousand dollars or more – provide you or your business with the training and the certification they offer.  In the trades, such as electrical, plumbing, and certain other areas this is necessary as well.

What do you think about the rest? For example: in New York City, in Manhattan, dog walkers for hire is a popular position, where busy people who have a dog in an apartment will hire a person to walk their dog during the day for them. The professional dog walker has a ring of apartment keys and dog treats and you see them walking on the upper west side along the street with five or six dogs at a time. You may look this up or not it is up to you, there are a number of certification classes for dog walkers. What else?

The real questions for you to consider are the following:

  • Who is certifying the certification program? Who made them the guru of the subject?
  • Is their a requirement or a law which states you or your business have a specific certification? Or is it a requirement of your insurance provider?
  • Do you have proof that this specific certification is necessary to obtain clients in your specific field?

Unless one of these items is true for you and your business why do you feel you need a certification? Unless there is training and then ongoing training and development in your area of expertise, why do you feel this is necessary? Unless you are now part of a community of experts and people who are like you who strive to be the best in your field who you might be able to learn from and share current information, why would you spend the time and the money?

If you are ready to learn more about what it takes to run a business built for success, Contact Mitch Tublin today info@mitchtublin.com or call 877-907-8223. Mitch is a certified coach by the ICF, International Coach Federation and a John Maxwell certified coach, trainer and speaker. In addition, Mitch is an LMI certified facilitator. Mitch is not a certified dog walker. He does walk his pet dog Molly often and she seems okay with that.