It is a fact that there are more marketing tools available which can reach more people in less time for less money than ever before in history. This does not absolve you from creating a sound marketing plan based upon the business goals and objectives you are seeking to reach. One area that a marketing plan must address is consistency. The marketing message must be consistent throughout and the color schemes and logos should have a thread of consistency. For a successful marketing plan in business there must be consistency. Think about how Apple has used their logo and simple design for branding and consistency. Most people recognize the little apple with the bite taken out of it.
Another great example of this is in the NCAA Division One College Football promotions and Game Day activities. Every team has a mascot. All teams have their basic color schemes. Each team has a specific logo on their helmets, usually on each side. The fans are instructed what color gear to wear to a game. This is regardless of the location of the game, home or away. A few examples are the ‘white out’ at Penn State, or this last weekend at Camp Randall in Madison, Wisconsin. The Badgers hosted Nebraska and all of the fans in the stadium seemed to be wearing red.
What exactly is going on here? This is a well crafted marketing plan. Brand loyalty is being created. Fundraising activities thrive on this type of consistent behavior. The recruiting of new students and student athletes depends upon this type of behavior.
The size of your business, and whether or not your business model is a product based or service based, is important and should be considered in any marketing plan. The fact remains that in any type of business, the thread of consistency will go a long way to creating brand loyalty and brand recognition for you and your business. You want to be memorable in your messaging, your color schemes and your logo in all of your marketing.
If you have a business and your tired marketing plan is ready for a new set of eyes to ignite a fire in your customers, contact expert consultant Mitch Tublin here www.thementorguy.com today.
