Three Ways To Connect With Your Buying Audience

connect-with-audienceIn the previous article, “What is Unique About Your Product or Service Based Business?”, the discussion was about – Why do you market, advertise, write copy, conduct your social media – like everyone else does?

The promise was made to offer more specific tips than the single one given in the article – “Here is one single tip for you to standout and let people know how great your product or service based business is – work with a business coach!”

In order to fulfill my promise and to provide useful information to business owners in the service provider category or product selling business here are three ways to connect with your buying audience.


Begin with this plan in mind, Who are you? What do you offer? Why should I care?

This may take a one to two minute video. You might write out a paragraph to answer each of these questions. It is the classic way to connect with your buying audience.


We all know we need to connect with our buying audience. What better way than to tell stories or share case studies. Select a few stories or case studies in order to broadly touch upon your buying audience without leaving anyone feeling left out. Utilize real people and actual events that took place. Yes, change the names, change the company names, yet allow the facts to portray the reason your service or your product is the one everyone needs right now.


Give it away for free! You read it correctly. Give away a taste, a sample of what you have for free. For the service providers possibly you offer a free meeting or workshop. For the product seller possibly a contest or a give-away you create the rules. There is nothing like getting a taste of what is being provided for free to help a potential buyer decide to become a real buying client or customer.

Here is the best part of these three tips. They do not have to be exclusive! In fact when utilized together in a strategic way constructed by you and your coach they work magic!

Try each of these out for your business and let me know how you make out. Leave your comments and if you have a follow up question an answer will be provided right here for you in the comments area or a future article.

Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford.


What Lesson is The Occupy Wall Street Protest Teaching You About Business Success

Have you taken a trip to New York City and attended a Broadway Show?

There is a lot of marketing done for each show. There are numerous reviews by the critics. Many people in general will gladly offer their opinion, including any friends of yours who have seen a show on Broadway. The day arrives and you enter the theater to enjoy the show. Up until this exact point you have some level of expectation of what you are about to experience.

Let’s stop right here.

This is the stage you want to set for your potential customer or client. They have an idea of what to expect before having worked with you, or purchased a product from you. You want to set the bar high in your marketing. You must exceed this expectation every single time.

This is true regardless of what your business type is. Whether it is a service based, retail, or product sale type of business you must exceed the table you have set. The marketing message must be clear and focus on the results. Inside of the marketing there must be enough emotional pull to engage the potential customer or client. This all must be based upon and wrapped around the real experience and what will take place after the purchase.

Consider for a moment the movement, Occupy Wall Street. For the last few weeks there has been quite a bit of press, TV coverage, etc. Now there are other groups forming across the United States and in other countries. The problem? What exactly and specifically is the agenda? Other than to protest, are there solutions, transformations, or suggestions for changes to be implemented? At the present time (and in actual fact), no there are none.

This is unfortunate. Right now there are supporters sending money and goods such as clothes, food, etc. Unless a few people step forward into leadership positions and define the solutions they seek as a movement, what lasting change or purpose will be accomplished?

The point to take from this example is for you to think through your marketing plan. What are you seeking to achieve? Place yourself in the role of your client or consumer and play the – if this – then this – game with all of the options you are able to conjure up. All of your marketing should have a strategy and a plan behind it.

If you are ready for CPR on your marketing, and an experienced second set of eyes for your marketing plan and materials, contact expert Mitch Tublin here today.

Every Successful Business Must Have a Marketing Plan

It is a fact that there are more marketing tools available which can reach more people in less time for less money than ever before in history. This does not absolve you from creating a sound marketing plan based upon the business goals and objectives you are seeking to reach. One area that a marketing plan must address is consistency. The marketing message must be consistent throughout and the color schemes and logos should have a thread of consistency. For a successful marketing plan in business there must be consistency. Think about how Apple has used their logo and simple design for branding and consistency. Most people recognize the little apple with the bite taken out of it.

Another great example of this is in the NCAA Division One College Football promotions and Game Day activities. Every team has a mascot. All teams have their basic color schemes. Each team has a specific logo on their helmets, usually on each side. The fans are instructed what color gear to wear to a game. This is regardless of the location of the game, home or away. A few examples are the ‘white out’ at Penn State, or this last weekend at Camp Randall in Madison, Wisconsin. The Badgers hosted Nebraska and all of the fans in the stadium seemed to be wearing red.

What exactly is going on here? This is a well crafted marketing plan. Brand loyalty is being created. Fundraising activities thrive on this type of consistent behavior. The recruiting of new students and student athletes depends upon this type of behavior.

The size of your business, and whether or not your business model is a product based or service based, is important and should be considered in any marketing plan. The fact remains that in any type of business, the thread of consistency will go a long way to creating brand loyalty and brand recognition for you and your business. You want to be memorable in your messaging, your color schemes and your logo in all of your marketing.

If you have a business and your tired marketing plan is ready for a new set of eyes to ignite a fire in your customers, contact expert consultant Mitch Tublin here today.