Authenticity And Providing A Service

How do you determine what service business you are meant to provide? Do you provide this service with an authentic heart and mindset?
This topic means more today than ever before regardless of the size of your business. People do not trust business.
People have given their life to a company often working 16 hours a day for a company and now are out of work, or working to cover the work of three other people. There is a deluge of internet only based offers which many people have been burned by. You are an entrepreneur or a small business owner so how you differentiate yourself by being authentic and providing that extra level of commitment to your clients? You are the CEO of a Mid to Large Size company.  Is your Board made up of Yes people, are you solely working toward each of the next two quarters to make certain you keep your job and your paycheck, bonus?  What is it you must do right now to show your workforce and your shareholders that you run a different business environment while still providing shareholder value?
Share your thoughts with us here. Coming up next will be action steps to take in addition to the comments provided.