Think this over even if you have never built your own house from the ground up.
Let’s follow the process. You have a dream of a house you just know is your dream house. You wouldn’t just build this house anywhere so you begin to look around at geographically where do you want to live in your dream house. You then need to determine which neighborhood, street and lot location, based upon availability.
No arguments so far, right?
You might begin to look for the right architect or builder or both at this point. You might get into the permitting and zoning process or have an attorney start to get into the process with you, your architect and your builder.
Would you begin to buy your tile floor for the kitchen right now or the couch you envision in the family room? I doubt it!
Some of the discussions with the architect and builder include the plans, the materials you will use for the framework, the windows, doors, exterior, decks, roof, style of home and more. The experts may steer you convincingly toward other options you didn’t consider and maybe do not even need or want.
Are you purchasing lighting fixtures for the Master Bathroom right now while you are having these discussions?
There is much more to this story and maybe I will continue on one day in the near future. The point of the story up until this point is does the thought process make sense and seem sound to you? Let’s see how this might relate to your business and how you think and what you do in your business shall we?
Your dream house might be compared to your dream for your business. The geography and where you locate your business might be similar to your niche and the street you choose to live on might be compared to the ideal client you determine you work with. Are you following along?
The permitting and zoning process might be similar to your need to legally establish your business by Inc. or LLC or similar and other legal and tax registrations.
It is at this point one might start being tempted to purchase trick systems or the famous bright shiney objects. This is why I ask the question would you buy the tile floor for your kitchen?
For the house you hired your architect and your builder. For your business these might be your web developer, graphic designer or copywriter. Do you clearly have a vision of what you want for your business and a plan, as you would for your house, or are you being sold some items you do not really need? Does it makes sense to spend $10k on your website and membership programs when you do not have one single customer?
Hopefully this analogy provides you with a wake up call of sorts for where you are in your business and what you might consider waiting to do versus what you are doing right now and why?