Have you ever run out of fuel when driving your vehicle? It is not fun! The indicator is right there on the dashboard. Most newer vehicles have beeps and flashing lights going off when you are getting low on fuel in the tank. There may even be a screen that has a countdown – 30 miles to go until empty – 25 miles to go until empty. Yet it still happens, you just run out of gas. Why does this happen even in the face of the fact that you were warned, the indications were there in plenty of time!

How about your business? What runs your business? Is it funding or money? Is it your employees? Is it new ideas? What would you think if someone said it was a steady stream of new clients and customers. “Ah, yes, this is definitely what runs my business!”

There are numerous books, articles, courses, coaches and gurus who will explain a variety of methods of client attraction to follow along step-by-step for guaranteed results. At the right time, one or more of these tools might be a great resource for you to utilize.

It is my proposal to you that what runs your business is your energy and your excitement for what you are doing! If you are not energized and excited every single day to do what it is you are doing, you need to change that around first. You can spend a huge amount of money and waste a lot of time if you are not really in the right business, and not following something that gets you pumped up to be the business leader you have become (or plan to become soon) in your chosen field.

Some people say this is your mindset. My thought is, not exactly. For example, a great concept comes to you and you decide to start a business. Many more people than you would ever believe will begin to spend money on advertising, web sites, business plans, logos, trademarks, domain names, and much more. When my proposal is, to test the concept first. Is this a product or a service people would buy? If yes, how much will  they pay, how often and how quickly are they convinced they need it. If no, why not? Any suggestions to make the product or service more appealing? Or does the idea, well, suck?

Aren’t you glad you conducted this experiment and did some testing first before spending huge amounts of money and time creating something that would never sell?

Nothing will sour your daily approach to your business like a great business website, logo, and all of the other trappings built around a product or service that no one is interested in purchasing. They do not want it. They do not need it. You may work on your mindset until the cows come home, it will not change the facts. Test first. Make the changes. Test again. Adjust as necessary. Test again. Take your product or service to the market for all of your testing and listen to the feedback. Always be testing and listening. Oh and by the way, do this all quickly and in the fastest amount of time possible.

Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford, CT.