Please take a moment to think about it and then ten seconds to post one or more in the comments area. Taglines are a funny thing. There are companies and people who get really possessive about each word and go to great lengths to trademark their unique tagline. Other people pretty much change their tagline like we change our underwear.
Then there are some companies and people who do not give it one thought and don’t care at all about the need or the use of a tagline.
The best way to describe a tagline is to say it is a memorable phrase utilized to create the image of – choose from a variety such as – visual, audio, book, brand, product, athlete, musician, movie star, and more.
Here is one example – “Have you tried re-installing?” This is a registered trademark of Microsoft Corp.
Here are a few website taglines –
YouTube – “Broadcast Yourself”
Auto blog – “We obsessively cover the auto industry.”
Lifehacker – “Don’t live to geek, geek to live!”
Taglines we all remember. See if you can guess the company that goes with each tagline. They will be posted at the end – no peeking!
- “The Happiest Place On Earth”
- “The uncola”
- “Don’t Leave Home Without It”
- “We Try Harder”
- “What’s In Your Wallet”
- “Just Do It”
- “The Ultimate Driving Machine”
The point is how about your tagline? Have you considered a memorable string of words which would translate instantly to the reader or listener what you or your business is all about?
Here is my tagline – “America’s Navigator For Leaders In Business And Life.”
Hope you like it! You have no idea how long we worked on these eight words!
We use the tagline on social media (Check out the cover image on my Facebook page as one example), websites, print media, publications, products, and more.
After all the point of having the tagline is to use it! A lot!
If the other ideas we were considering were available to me it would be perfect to list them here for you to see the process we went through. Persistence is what brought us through to the creation of the tagline we have been utilizing.
Here is a tip. A TIP!
The tagline you use does not have to remain the one you use forever. Have some fun with it. Try one out and if it does not get good feedback get rid of it and try another one. We tested out a number of them and conducted various surveys of friends and followers in our tribe before deciding which words worked and which words did not work.
This is one marketing tool every business should take advantage of – create your tagline.
Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford, CT.
Answers:
- Disney
- 7 UP
- American Express
- Avis
- Capital One<
- Nike
- BMW
How many did you get right?
