The World Cup Starts And The World Is Watching


The World Cup matches began this week. The futbol games are all being played in Brazil. Thirty two countries teams are represented. For the majority of the sports watching world this is an event which halts productivity and work in general.

People go to bars, taverns, restaurants at all times of the day depending upon the time zone your country is located in. For example, during the last World Cup the host country was South Africa, which meant people in New York or Connecticut went to bars at 8 AM to watch the matches live.

In the USA, the people who are actually interested or even knowledgeable of the sport, let’s just say they are in the minority.

Some of the ways local clubs in Stamford have prepared for and attract the crowds are:

  • Obtain a permit and erect an outside tent with large screen TV’s,
  • Provide Brazilian Dancers to perform live for the opening day game.
  • Display the jersey from each competing team in the World Cup this year.

What they have done is prepare in advance for a crowd even though there was no guarantee there would be a crowd. They have created an atmosphere which will become festive and loud for the event just like you were there live. Well not exactly…

So what does all of this mean for you and your business? How many of your clients or customers are interested in the World Cup? Are they from another country and cheering on their team? You should know this and speak with them about their hopes and expectations. You should know the results of the games so you may engage your clients and customers on these matches.

Another item of interest regarding these high level futbol matches. Each team represents their home country. This means the roster is filled with the most successful players in the world. The superstar players are often treated just like rock stars or given Hollywood level status. With as good as these players are – they are the best in the world – each team has a coach who runs the practices, the games and more. A coach! Every single team has a coach to guide each player to become a part of the team and achieve victory.

Why then, when stuck running your own business, do you feel you must figure out the solutions all by yourself? Are you not worthy? The best in the world have a coach to guide them, why not you?

Mitch Tublin is an advanced, certified executive and personal coach who resides in Stamford, CT.

Make the World Better, Good for you and Good for Business

Business“To Try to make the world in some way better than you found it is to have a noble motive in life.”  –  Andrew Carnegie

If this quote resonates with you, is there some way in your business, or in your free time, that you might be able to incorporate something toward meeting this interest?

This might be by volunteering to work with an organization which is aligned with your views and works toward these types of causes. At another level you might be the one to create a group which conducts the work you feel needs to be done.

For example, you might seek out a group which is leading the way toward green initiatives in your region. Everything from solar heating systems to green building materials. Typically there are events, gatherings and networking of these folks and certainly they would welcome another volunteer.

If you are a part of a larger company or organization would you be able to create a better and deeper recycling program within the organization locally and out into the other office locations. Potentially discuss with the purchasing department the cost of buying recycled coffee cups and other paper goods.

On a completely different approach, which is to mentor and guide under privileged youth. Is it possible to either set up groups of people to match up on both sides or to at least become one of the mentors for a young person?

For example, if you are part of a larger organization you might coordinate initiatives throughout the community where a day is spent on a regular basis with mentors and groups of young people who are in need of quality mentors.

These suggestions are by no means the be all and end all. These are suggestions to get the conversation started. Rattle the cage of the summer mind back in tune with, Yes, Big Picture Now – Your Vision, Purpose, and Goals.

You have thought up some big ideas and some big plans for yourself at some point haven’t you? Where have these been hiding? It is time to break these out.

One further thought on this concept. It is not the reason to do any of these items, however, since you will be doing something. Utilize the marketing tools available and let people know what you are doing and why you are doing it. It is important. It is not a self serving attitude to beat the drum. It is actually a wise way to conduct oneself. You just never know who will read about it or hear about it and then what transpires from this contact.

Think of what interests you and how to leave your fingerprint on making something better than it was before you touched it.

Mitch Tublin is an advanced certified executive and personal coach who resides in Stamford, CT.