It is my assumption, that where ever you live, you are able to either purchase pizza or prepare your own pizza. In the area known as The New York Metro Area and the area around Boston, people are very loyal to where the ‘best’ pizza is to be found.
Is this true for where you live?
Consider for a moment the variety of ways pizza is sold in New York City. There are numerous locations which sell pizza by the slice. You may buy a full pizza pie or purchase by the slice as well. Just within this category there are small locations with a few chairs and tables all the way to a large restaurant style location with numerous tables and chairs. There are the national chains, where delivery pizza is their bread and butter. Then we go to the higher end and higher quality locations where pizza by the slice is not sold.
These are restaurants where pizza is prepared to order and only sold by the whole pizza pie. Across the board in each category, there may be other food selections or none. A salad may not be on the menu at a small pizza by the slice location for example. A meatball hero or hoagie may be on their menu. The smaller pizza restaurant may only offer soft drinks and beer, while the larger restaurant may offer a wine list as well.
What do these descriptions have to do with your business and setting up your business for success?
It does not make a difference if you are in a service based business or selling a product or products, the analogy is useful. You must consider your offering. Are you setting up a business model which will essentially sell by the slice? A low priced category where you need a high number of customers on a regular basis to purchase from you? Or are you setting up your business model to be more of a high end, higher cost business where the quality and attention will command a higher price point? Will you offer a number of other services or products alongside your main service or product? How many of these other items or services will you offer?
Each of these questions needs to be addressed and defined. If you begin to lose focus on why this makes a difference, consider the pizza analogy. When Domino’s first began their business it was to deliver hot, fresh pizza to college students within 30 minutes of the phone call or the pizza was free. Their business model is really not that much different today, many years after the business first began.
The basic business principles transcend the type of business. There are certain foundational aspects which must be considered regardless of the type of business you are in. Are you ready to define for your business, the model you will follow? Contact Mitch Tublin today for him to guide you and your team through the process, www.thementorguy.com.
Hey Mitch,
Good article. I agree. It’s important to think as you set up your business, both in terms of the right model and the right plan to accomplish that model goal.
Hugs
Gail
Gail,
Simple it is and yet so many don’t bother to think about it, no less get it done!
Mitch
Hi Mitch,
Great analogy and now I’m hungry. Where’s the best pizza?
Write on!
Lisa Manyon
Lisa,
Where is the best pizza?
This depends on two things – where are you located and who you ask!
Mitch
Mitch
I agree, great analogy even though I’m not a pizza person!
Trudy
Pizza may be defined loosely, I am certain we would be able to come up with something to suit your taste!
Forget by the slice! I want the entire pizza. 🙂
Kiyla Fenell
Kiyla,
Thinking Big! Nothing wrong with that.
Mitch
Mitch,
You always amaze me how your great business savvy can make new and unique points about business – and PIZZA of all things – Great!
Dr. Robert Fenell
Founder & CEO, Chiropractic Hand & Foot Clinics Of America™
Dr. Bob,
Appreciate your comment. The way I view business is the fundamental practices to run a successful business are the same for every business.
You just need to be able to communicate these to the specific business
owner.
Mitch
Mitch – I LOVE this pizza analogy and how it compares to your business offerings. It makes it so simple to think about it from that perspective!
Jennifer Bourn, Bourn Creative
Jennifer,
Why make life more difficult. Always seeking ways to simplify how to be successful in running a business.
Mitch